Max Duenhoelter

Agile Marketing Explained Why Agile Marketing is Valuable As I grow my skills as an entry-level digital marketer, staying flexible is everything. That’s why I love HubSpot’s definition: “Agile marketing is a strategic marketing approach that prioritizes creating high-value deliverables, working in short, intense bursts to achieve goals, and rapidly iterating.” This process is mapped […]

How to Create a Landing Page – Wireframes to Product What is a Landing Page In this blog, I will dive into an extremely useful tool I’ve been learning about recently: landing pages. Simply put, a landing page is a specific web page designed to capture a visitor’s information through a form in exchange for

Integrated Marketing Communications Explained Why IMC is Important to Me As a college student working hard to build my skills, I recently took an eye-opening course called “MKTG 483 – Integrated Marketing Communications” at Western Washington University with Professor Dan Purdy. This class completely changed how I view my future profession as a digital marketer

My Interests in Digital Marketing & My Ideal Career Path Introduction Digital marketing has become a necessity for businesses (both small and large) to connect with customers online. I’m particularly interested in several key digital marketing channels that help brands grow their presence and reach their target audiences. In this article, I’ll go into inbound

How Digital Marketing Can Amplify the Birchwood Food Desert Fighters Introduction We live in a digital-first world, and many nonprofit organizations struggle to reach their full potential without a strong online presence. As a digital marketer, I believe that strategic marketing isn’t just for large corporations; small organizations, such as nonprofits, can use digital marketing

Basics of Content Management Systems (CMS) & Which Should You Use As a Digital Marketer? Content Management Systems (CMS) Explained A content management system, or CMS, is a no-code tool that makes website management accessible to everyone. With the CMS, you can create, edit, and update your website content without needing any coding expertise. Platforms

Front-end Coding Basics for Digital Marketers Why Should Digital Marketers Know How to Code? To become a full-stack digital marketer, you must be able to understand front-end coding. Specifically, you should know how to use HTML, CSS, and JavaScript. Having the ability to edit simple HTML and CSS code is an incredibly useful skill for

Navigating Sponsored Ads: Google Vs. Amazon Ads, and Which to Use. This week, I completed the Amazon Ads Foundation Certification course, and a couple of weeks ago, I finished my Google Ads Certification course. While going through both courses, I noticed that they shared a lot of the same tools and features, such as pay-per-click

Fundamentals of Shopify: How to Start Building an eCommerce Website What’s the Big Deal About eCommerce? The eCommerce Market eCommerce, which refers to buying and selling goods and services over the Internet, has changed the way we shop. In 2011, e-commerce only made up about 5% of total retail sales. Now, after our pandemic in

Paid Social Media: A Guide to Audience Tools and Influencer Marketing Social media is one of the most powerful marketing channels available today. I will discuss the key differences between organic and paid social media, how to use audience targeting tools effectively, and what the influencer marketing industry is all about. Whether you are someone