Max Duenhoelter

Display & Programmatic Advertising: How Brooks Running Can Utilize It What is Display Advertising Main Purpose Display advertising is about delivering general advertisements and brand messages to people visiting various websites. A key idea is to understand that display ads are not about sales and conversions. Instead, the main goal of display advertising is to […]

Email Marketing Best Practices from My Inbox Over the last two weeks, I have analyzed my own e-mail inbox to understand what makes e-mail marketing successful. I received 88 promotional emails from various companies, and by examining both successful emails and those that landed in my spam folder I have discovered valuable lessons about e-mail

How Businesses (such as Modl) Can Use Organic Social Media Social Media Use: Businesses Vs. Individual’s When scrolling through your personal social media feed, you will likely see others sharing vacation photos, interacting with friends’ posts with comments and likes, and looking at funny memes. On the other hand, social media serves businesses for an

How Can B2B and B2C Companies Improve Their Inbound Marketing Efforts? Nowadays in the media landscape, consumers live in their own bubbles and can access content whenever they want, which has made traditional outbound marketing increasingly inefficient. It doesn’t make sense for companies to spend millions of dollars on advertising where they think their audience

SEO 101: How to Do it? As the marketing intern for Sweet AS Waffles, I have found out that search engine optimization is not just for big corporations with huge budgets. Small businesses like Sweet As Waffles can use SEO strategies to compete in the digital marketplace. Understanding how search engines work is a crucial

How Can Businesses Integrate Conversion Rate Optimization (CRO) & AB Testing in Their Digital Marketing Efforts? How can a business implement conversion rate optimization? Brooks Running Shoes For this example, we will be looking at Brooks Running, a performance footwear company that would like to increase its online sales. Implementing conversion rate optimization must begin

Why Web Analytics Are Important To Digital Marketers Why should digital marketers understand web analytics? Web analytics are important as a digital marketer because “to measure is to know”. If you do not measure your marketing efforts, then how do you know what is doing well and what isn’t? If you know the performance of