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Introduction Digital marketing has become a necessity for businesses (both small and large) to connect with customers online. I’m particularly interested in several key digital marketing channels that help brands grow their presence and reach their target audiences. In this article, I’ll go into inbound marketing strategies like content creation, SEO, and social media. I […]

Introduction We live in a digital-first world, and many nonprofit organizations struggle to reach their full potential without a strong online presence. As a digital marketer, I believe that strategic marketing isn’t just for large corporations; small organizations, such as nonprofits, can use digital marketing as a tool to get their word out to their

Content Management Systems (CMS) Explained A content management system, or CMS, is a no-code tool that makes website management accessible to everyone. With the CMS, you can create, edit, and update your website content without needing any coding expertise. Platforms like these allow multiple team members to collaborate on website updates simultaneously, which is very

Why Should Digital Marketers Know How to Code? To become a full-stack digital marketer, you must be able to understand front-end coding. Specifically, you should know how to use HTML, CSS, and JavaScript. Having the ability to edit simple HTML and CSS code is an incredibly useful skill for digital marketers because you won’t have

This week, I completed the Amazon Ads Foundation Certification course, and a couple of weeks ago, I finished my Google Ads Certification course. While going through both courses, I noticed that they shared a lot of the same tools and features, such as pay-per-click (PPC) advertising, keyword matching, ad rank, and tracking metrics such as

What’s the Big Deal About eCommerce? The eCommerce Market eCommerce, which refers to buying and selling goods and services over the Internet, has changed the way we shop. In 2011, e-commerce only made up about 5% of total retail sales. Now, after our pandemic in 2020, e-commerce makes up 16.5% of total retail sales. According

Social media is one of the most powerful marketing channels available today. I will discuss the key differences between organic and paid social media, how to use audience targeting tools effectively, and what the influencer marketing industry is all about. Whether you are someone just starting out with paid social media, or you are looking

What is Display Advertising Main Purpose Display advertising is about delivering general advertisements and brand messages to people visiting various websites. A key idea is to understand that display ads are not about sales and conversions. Instead, the main goal of display advertising is to increase brand awareness. Throughout this article, I will be using

Over the last two weeks, I have analyzed my own e-mail inbox to understand what makes e-mail marketing successful. I received 88 promotional emails from various companies, and by examining both successful emails and those that landed in my spam folder I have discovered valuable lessons about e-mail marketing practices. First let’s go over the

Social Media Use: Businesses Vs. Individual’s When scrolling through your personal social media feed, you will likely see others sharing vacation photos, interacting with friends’ posts with comments and likes, and looking at funny memes. On the other hand, social media serves businesses for an entirely different purpose, which is strategic, measurable, and directly tied