Certifications
Google Analytics
Issued February 2025 – Expires February 2026.
Google Analytics certifications prove you know how to track website performance and understand what the data means for business decisions. Employers value this because most companies struggle to make sense of their digital marketing data and need someone who can turn numbers into actionable insights. Having these credentials shows that I can help businesses optimize their online presence and improve their marketing ROI, making me a practical asset in today’s data-driven marketplace.
Google Search Ads
Issued February 2025 – Expires February 2026.
Google Ads certification shows you can create, manage, and optimize paid advertising campaigns across Google’s platforms to drive targeted traffic and conversions. Employers want this skill because digital advertising is a major budget line item for most companies, and they need someone who can maximize their ad spend while minimizing waste. Having this certification demonstrates that I can directly impact a company’s bottom line by generating qualified leads and sales through strategic paid search and display advertising.
Hootsuite Social Media Suite
Issued March 2025.
Hootsuite certification demonstrates that I can efficiently manage multiple social media accounts, schedule content, and analyze social media performance from a single platform. Companies value this because maintaining a consistent social media presence across multiple channels is time-consuming and complex, requiring someone who can streamline workflows and measure engagement effectively. This certification shows that I can help businesses build their brand online, engage with customers, and track the success of their social media marketing efforts without getting overwhelmed by managing each platform separately.
Amazon Ads
Issued April 2025 – Expires April 2027.
Amazon Ads certification proves that I can create and optimize advertising campaigns specifically within Amazon’s ecosystem to drive product visibility and sales on the world’s largest e-commerce platform. Companies value this expertise because Amazon advertising operates differently from other platforms and requires specialized knowledge of product targeting, keyword bidding, and Amazon’s unique customer journey. This certification shows that I can help businesses capture high-intent shoppers, increase product rankings, and maximize revenue in the Amazon marketplace, where millions of products compete for visibility.
