Nowadays in the media landscape, consumers live in their own bubbles and can access content whenever they want, which has made traditional outbound marketing increasingly inefficient. It doesn’t make sense for companies to spend millions of dollars on advertising where they think their audience can be, only to waste money on unwanted attention. Instead, inbound […]
As the marketing intern for Sweet AS Waffles, I have found out that search engine optimization is not just for big corporations with huge budgets. Small businesses like Sweet As Waffles can use SEO strategies to compete in the digital marketplace. Understanding how search engines work is a crucial skill for getting discovered by customers
How can a business implement conversion rate optimization? Brooks Running Shoes For this example, we will be looking at Brooks Running, a performance footwear company that would like to increase its online sales. Implementing conversion rate optimization must begin by understanding that conversion rate optimization is a continuous process that will focus on making it
Why should digital marketers understand web analytics? Web analytics are important as a digital marketer because “to measure is to know”. If you do not measure your marketing efforts, then how do you know what is doing well and what isn’t? If you know the performance of your marketing efforts, you can act on what
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