This week, I completed the Amazon Ads Foundation Certification course, and a couple of weeks ago, I finished my Google Ads Certification course. While going through both courses, I noticed that they shared a lot of the same tools and features, such as pay-per-click (PPC) advertising, keyword matching, ad rank, and tracking metrics such as … Continue reading Navigating Sponsored Ads: Google Vs. Amazon Ads, and Which to Use.