While attending Western Washington University, I had the opportunity to work at a local restaurant, “Sweet As Waffles”, as the marketing intern from March 2025 to December 2025, and was part of the team for about 10 months. Throughout my time as an intern, I gained valuable experience in various marketing channels, including digital marketing, Social Media Management, and traditional marketing strategy and implementation. Check out my Spring 2025 & Fall 2025 internship portfolios!

Digital Marketing

I got hands-on experience doing website development, where I worked on SEO and content marketing to improve our online presence. I was able to apply my web development certification skills to edit and create website copy via the CMS (Content Management System) that Sweet As Waffles uses, Squarespace. After using Google Search Console, I achieved a 15% lift in site visits.

Social Media Management

Sweet As Waffles has a large following of around 33k followers, so social media development was an important part of my internship. Here, I worked with the owner and some staff members to create engaging content at all stages of the marketing funnel to ensure that we captured all kinds of different audiences. Over my time in the internship, I got to work on over 60 different social media posts on both Instagram and TikTok, which resulted in 1.5 million views across multiple platforms. During our process, I worked on writing scripts for video content, shooting the video content, and then editing the video content via Canva video editor. All of this experience has taught me how to create social media strategies and media from start to finish.

Traditional Marketing

At Sweet As Waffles, I worked on event projects and community engagement! Some events and engagement campaigns I worked on include Ski to Sea race coordination, Lake Whatcom Triathlon, WWU info fair tabling, WWU first night out tabling, and Mount Baker Ski Area Film festival. At these events, I learned how to promote our brand in person and connect with our local community to drive more traffic into our store. After I promoted our shop at the WWU’s first night out tabling event, where we connected with the new students and handed out coupons and free merchandise, which resulted in our shop having its busiest and most profitable night ever!