Nowadays in the media landscape, consumers live in their own bubbles and can access content whenever they want, which has made traditional outbound marketing increasingly inefficient. It doesn’t make sense for companies to spend millions of dollars on advertising where they think their audience can be, only to waste money on unwanted attention. Instead, inbound … Continue reading How Can B2B and B2C Companies (such as Modl and Bellingham Design) Improve Their Inbound Marketing Efforts